2024-25 • nombolo • B2b Saas

Rebuilding fragmented business onboarding for a legacy app's ground-up redesign

Redesigned the merchant setup flow, login and signup architecture, and restructured the IA of the new app from the ground up, making it easier for businesses to onboard and return to the platform.

2024-25 • nombolo • B2b Saas

Expanding a limited rewards system to serve a wider range of business models

Designed a complete rewards and coupons system balancing the needs of merchants and customers.

Turning customer content into business growth

[2025] @ nombolo

Designed a loop where customer posts turn into rewards, driving engagement and loyalty for local businesses.

Building Nombolo's first design system from the ground up

[2024-25] @ nombolo

Built Nombolo's first component library from scratch while shipping features and keeping a dual-sided platform consistent as it scaled.

A redesign and rebrand that gave a girls' education nonprofit a presence worth its mission

[2021-22] @Taproot Foundation

Bandar Bhaloo had a website that didn't reflect the work they do. I led the end-to-end redesign from research to a new visual identity, creating clearer donor pathways and a brand that could grow with them.

Redesigning three platforms for a disaster response nonprofit

[2025-26] @Taproot Foundation

WCC connects volunteers to communities in crisis. I audited and redesigned their public site, disaster tool, and training portal, reducing IA from 30 to 16 pages.

Designing a trauma-informed website for a sexual assault support nonprofit from nothing

[2022] @Taproot Foundation

Coversa had no website. I designed their first website, building trust and safety into every decision, from the IA to the exit button.

Turning customer content into business growth

[2025] @ nombolo

Designed a loop where customer posts turn into rewards, driving engagement and loyalty for local businesses.

Building Nombolo's first design system from the ground up

[2024-25] @ nombolo

Built Nombolo's first component library from scratch while shipping features and keeping a dual-sided platform consistent as it scaled.

Redesigning three platforms for a disaster response nonprofit

[2025-26] @Taproot Foundation

WCC connects volunteers to communities in crisis. I audited and redesigned their public site, disaster tool, and training portal, reducing IA from 30 to 16 pages.

A redesign and rebrand that gave a girls' education nonprofit a presence worth its mission

[2021-22] @Taproot Foundation

Bandar Bhaloo had a website that didn't reflect the work they do. I led the end-to-end redesign from research to a new visual identity, creating clearer donor pathways and a brand that could grow with them.

Designing a trauma-informed website for a sexual assault support nonprofit from nothing

[2022] @Taproot Foundation

Coversa had no website. I designed their first website, building trust and safety into every decision, from the IA to the exit button.

2024-25 • nombolo • B2b Saas

Expanding a limited rewards system to serve a wider range of business models

Designed a complete rewards and coupons system balancing the needs of merchants and customers.

2024-25 • nombolo • B2b Saas

Rebuilding fragmented business onboarding for a legacy app's ground-up redesign

Redesigned the merchant setup flow, login and signup architecture, and restructured the IA of the new app from the ground up, making it easier for businesses to onboard and return to the platform.

2024-25 • nombolo • B2b Saas

Rebuilding fragmented business onboarding for a legacy app's ground-up redesign

Redesigned the merchant setup flow, login and signup architecture, and restructured the IA of the new app from the ground up, making it easier for businesses to onboard and return to the platform.

2024-25 • nombolo • B2b Saas

Expanding a limited rewards system to serve a wider range of business models

Designed a complete rewards and coupons system balancing the needs of merchants and customers.

Turning customer content into business growth

[2025] @ nombolo

Designed a loop where customer posts turn into rewards, driving engagement and loyalty for local businesses.

Building Nombolo's first design system from the ground up

[2024-25] @ nombolo

Built Nombolo's first component library from scratch while shipping features and keeping a dual-sided platform consistent as it scaled.

A redesign and rebrand that gave a girls' education nonprofit a presence worth its mission

[2021-22] @Taproot Foundation

Bandar Bhaloo had a website that didn't reflect the work they do. I led the end-to-end redesign from research to a new visual identity, creating clearer donor pathways and a brand that could grow with them.

Redesigning three platforms for a disaster response nonprofit

[2025-26] @Taproot Foundation

WCC connects volunteers to communities in crisis. I audited and redesigned their public site, disaster tool, and training portal, reducing IA from 30 to 16 pages.

Designing a trauma-informed website for a sexual assault support nonprofit from nothing

[2022] @Taproot Foundation

Coversa had no website. I designed their first website, building trust and safety into every decision, from the IA to the exit button.

Turning customer content into business growth

[2025] @ nombolo

Designed a loop where customer posts turn into rewards, driving engagement and loyalty for local businesses.

Building Nombolo's first design system from the ground up

[2024-25] @ nombolo

Built Nombolo's first component library from scratch while shipping features and keeping a dual-sided platform consistent as it scaled.

Redesigning three platforms for a disaster response nonprofit

[2025-26] @Taproot Foundation

WCC connects volunteers to communities in crisis. I audited and redesigned their public site, disaster tool, and training portal, reducing IA from 30 to 16 pages.

A redesign and rebrand that gave a girls' education nonprofit a presence worth its mission

[2021-22] @Taproot Foundation

Bandar Bhaloo had a website that didn't reflect the work they do. I led the end-to-end redesign from research to a new visual identity, creating clearer donor pathways and a brand that could grow with them.

Designing a trauma-informed website for a sexual assault support nonprofit from nothing

[2022] @Taproot Foundation

Coversa had no website. I designed their first website, building trust and safety into every decision, from the IA to the exit button.

2024-25 • nombolo • B2b Saas

Expanding a limited rewards system to serve a wider range of business models

Designed a complete rewards and coupons system balancing the needs of merchants and customers.

2024-25 • nombolo • B2b Saas

Rebuilding fragmented business onboarding for a legacy app's ground-up redesign

Redesigned the merchant setup flow, login and signup architecture, and restructured the IA of the new app from the ground up, making it easier for businesses to onboard and return to the platform.

Business Onboarding

[2024] @ nombolo

I led the complete rebuild of the merchant experience to remove friction and simplify complex setup flows. By mapping the full business lifecycle, I created a scalable onboarding system that allows new businesses to go live quickly and easily.

Scaling Consistency: A 0-to-1 Design System

[2024-25] @ nombolo

Architected Nombolo’s first centralized component library from the ground up. I developed this foundational framework in parallel with high-velocity feature shipping to ensure every part of the dual-sided ecosystem stayed cohesive, accessible, and easy to scale.

UGC as a Growth Engine: Monetizing Engagement

[2025] @ nombolo

Designed a way for user posts to turn into actual rewards. The goal was to create a loop where customers feel motivated to share their experiences, which in turn helps local small businesses build more loyalty

UGC as a Growth Engine: Monetizing Engagement

[2025] @ nombolo

Designed a way for user posts to turn into actual rewards. The goal was to create a loop where customers feel motivated to share their experiences, which in turn helps local small businesses build more loyalty

Business Loyalty Systems

[2024-25] @ nombolo

Redesigned the rewards experience from the ground up, moving from a basic setup to a digital stamp card system. I introduced long-requested features like coupons and focused on making the flow simple for both the merchant behind the counter and the customer using the app.

Business Loyalty Systems

[2024-25] @ nombolo

Redesigned the rewards experience from the ground up, moving from a basic setup to a digital stamp card system. I introduced long-requested features like coupons and focused on making the flow simple for both the merchant behind the counter and the customer using the app.

World Cares Center: Accessibility & Redesign

[2025-26] @ Taproot Foundation

Complete redesign of disaster response platform with accessibility-first approach. Used Lighthouse and WAVE audits to identify barriers and create mobile-responsive, accessible design solutions for global volunteers.

World Cares Center: Accessibility & Redesign

[2025-26] @ Taproot Foundation

Complete redesign of disaster response platform with accessibility-first approach. Used Lighthouse and WAVE audits to identify barriers and create mobile-responsive, accessible design solutions for global volunteers.

Drive Donations for Bandar & Bhaaloo

[2021-22] @ Taproot Foundation

Redesign and rebrand to clarify donation pathways and boost supporter engagement for a girls’ education nonprofit.

Drive Donations for Bandar & Bhaaloo

[2021-22] @ Taproot Foundation

Redesign and rebrand to clarify donation pathways and boost supporter engagement for a girls’ education nonprofit.

Trauma-Informed Site for Coversa

[2022] @ Taproot Foundation

Created an accessible, trauma-informed website to help a sexual assault support nonprofit safely rebuild trust and visibility after the pandemic.

Let's Work Together!

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©ramya bandaru

Let's Work Together!

Contact Me

rb

©ramya bandaru

Let's Work Together!

Contact Me

rb

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©ramya bandaru

©ramya bandaru

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