Coversa Website Redesign
How designing a trauma-informed website helped rebuild community trust and support organizational relaunch
Health care
Non Profit
Responsive web
Word Press
Coversa Website Redesign
How designing a trauma-informed website helped rebuild community trust and support organizational relaunch
Health care
Non Profit
Responsive web
Word Press
Coversa Website Redesign
How designing a trauma-informed website helped rebuild community trust and support organizational relaunch
Health care
Non Profit
Responsive web
Word Press
Role
Role
UX Designer/
Web Designer
UX Designer/ Web Designer
Year
Year
2022
2022
Team
Team
CEO
CEO
My Impact
My Impact
Created website from Scratch
Created website from scratch
Created website from scratch
Overview
Overview
Coversa, a nonprofit dedicated to providing trauma-informed forensic care to sexual assault victims, needed a complete digital reboot. After a pause in operations during the pandemic, the organization was relaunching—this time with no existing website to support outreach, donations, or recruitment.
I was brought in to design and build their first online presence. My goal was to create a safe, accessible, and responsive website that could elevate their mission, attract donor support, and serve as a resource hub for victims and medical professionals alike.
Coversa, a nonprofit dedicated to providing trauma-informed forensic care to sexual assault victims, needed a complete digital reboot. After a pause in operations during the pandemic, the organization was relaunching—this time with no existing website to support outreach, donations, or recruitment.
I was brought in to design and build their first online presence. My goal was to create a safe, accessible, and responsive website that could elevate their mission, attract donor support, and serve as a resource hub for victims and medical professionals alike.
Overview
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
Overview
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
Overview
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
The Challenge
The Challenge
No Existing Website
No Existing Website
The organization had no existing website, which created challenges for visibility, fundraising, and resource sharing. Given the nature of their work, the design also needed to consider that speaks to multiple audiences.
The organization had no existing website, which created challenges for visibility, fundraising, and resource sharing. Given the nature of their work, the design also needed to consider that speaks to multiple audiences.
Survivors looking for help
Nurses exploring forensic training (SANE)
Donors wanting to make an impact
Survivors looking for help
Nurses exploring forensic training (SANE)
Donors wanting to make an impact
The design had to be trauma-informed, accessible, responsive, and emotionally safe — especially for victims.
The design had to be trauma-informed, accessible, responsive, and emotionally safe — especially for victims.
The Challenge
No Existing Website
The organization had no existing website, which created challenges for visibility, fundraising, and resource sharing. Given the nature of their work, the design also needed to consider that speaks to multiple audiences.
Survivors looking for help
Nurses exploring forensic training (SANE)
Donors wanting to make an impact
The design had to be trauma-informed, accessible, responsive, and emotionally safe — especially for victims.
The Challenge
The Challenge
No Existing Website
The organization had no existing website, which created challenges for visibility, fundraising, and resource sharing. Given the nature of their work, the design also needed to consider that speaks to multiple audiences.
Survivors looking for help
Nurses exploring forensic training (SANE)
Donors wanting to make an impact
The design had to be trauma-informed, accessible, responsive, and emotionally safe — especially for victims.
My Role
As the solo designer,
I was responsible website process end-to-end — handling everything from research and strategy to design and final launch
1
Build trust and clarity through content, tone, and layout
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
2
Provide an emotionally safe experience (e.g., exit buttons)
2
Provide an emotionally safe experience (e.g., exit buttons)
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
3
Empower visitors with helpful, scannable resources and make it mobile responsive.
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
4
Make it easy to donate and learn more about SANE careers
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
My Role & My Approach
My Role & My Approach
As the solo designer, I led the entire website process end-to-end — handling everything from research and strategy to design, development, and final launch.
PROBLEM
My Role & My Approach
My Role & My Approach
As the solo designer, I led the entire website process end-to-end — handling everything from research and strategy to design, development, and final launch.
As the solo designer, I led the entire website process end-to-end — handling everything from research and strategy to design, development, and final launch.
STRATEGY
STRATEGY
Designing for safety, clarity, and trust across all touchpoints
Designing for safety, clarity, and trust across all touchpoints
To serve diverse user groups—survivors seeking urgent help, donors looking to contribute, and nurses exploring forensic training—I mapped out distinct user goals. With no prior website or analytics to reference, I used secondary research, competitive audits, and stakeholder input to define content structure, emotional tone, and accessibility needs. The strategy prioritized:
Making help feel immediately accessible and non-overwhelming
Instilling trust through clear, compassionate content
Empowering users to take action—whether it’s calling, donating, or signing up to become a SANE nurse
To serve diverse user groups—survivors seeking urgent help, donors looking to contribute, and nurses exploring forensic training—I mapped out distinct user goals. With no prior website or analytics to reference, I used secondary research, competitive audits, and stakeholder input to define content structure, emotional tone, and accessibility needs. The strategy prioritized:
Making help feel immediately accessible and non-overwhelming
Instilling trust through clear, compassionate content
Empowering users to take action—whether it’s calling, donating, or signing up to become a SANE nurse
STRATEGY
Designing for safety, clarity, and trust across all touchpoints
To serve diverse user groups—survivors seeking urgent help, donors looking to contribute, and nurses exploring forensic training—I mapped out distinct user goals. With no prior website or analytics to reference, I used secondary research, competitive audits, and stakeholder input to define content structure, emotional tone, and accessibility needs. The strategy prioritized:
Making help feel immediately accessible and non-overwhelming
Instilling trust through clear, compassionate content
Empowering users to take action—whether it’s calling, donating, or signing up to become a SANE nurse
STRATEGY
Designing for safety, clarity, and trust across all touchpoints
To serve diverse user groups—survivors seeking urgent help, donors looking to contribute, and nurses exploring forensic training—I mapped out distinct user goals. With no prior website or analytics to reference, I used secondary research, competitive audits, and stakeholder input to define content structure, emotional tone, and accessibility needs. The strategy prioritized:
Making help feel immediately accessible and non-overwhelming
Instilling trust through clear, compassionate content
Empowering users to take action—whether it’s calling, donating, or signing up to become a SANE nurse
THE LANDING PAGE
THE LANDING PAGE
Clear Structure for Trust and Navigation
Clear Structure for Trust and Navigation
I kept the interface minimal and easy to scan, with calm spacing and emotionally supportive language.
Critical contact information and safety features (like an “exit quickly” button) were placed consistently on all pages.
Safety Exit on Every Page
Recognizing the sensitivity of the subject matter, I added a visible “Exit Site” button across all pages to protect at-risk users.
I kept the interface minimal and easy to scan, with calm spacing and emotionally supportive language.
Critical contact information and safety features (like an “exit quickly” button) were placed consistently on all pages.
Safety Exit on Every Page
Recognizing the sensitivity of the subject matter, I added a visible “Exit Site” button across all pages to protect at-risk users.
THE LANDING PAGE
Clear Structure for Trust and Navigation
I kept the interface minimal and easy to scan, with calm spacing and emotionally supportive language.
Critical contact information and safety features (like an “exit quickly” button) were placed consistently on all pages.
Safety Exit on Every Page
Recognizing the sensitivity of the subject matter, I added a visible “Exit Site” button across all pages to protect at-risk users.
THE LANDING PAGE
Clear Structure for Trust and Navigation
I kept the interface minimal and easy to scan, with calm spacing and emotionally supportive language.
Critical contact information and safety features (like an “exit quickly” button) were placed consistently on all pages.
Safety Exit on Every Page
Recognizing the sensitivity of the subject matter, I added a visible “Exit Site” button across all pages to protect at-risk users.
ABOUT US PAGE
Humanizing the Mission
The About Us page was designed to tell Coversa’s story with empathy and purpose — showing not just what the organization does, but why it exists.
I used this space to:
Highlight the founding story, mission, and evolution of Coversa
Explain how they support victims and collaborate with hospitals
Introduce SANE services and explain how forensic nurses play a role in healing
Include value statements that reinforce trust and credibility
This page helps all types of users — whether victims, supporters, or future nurses — understand the heart of the organization and the people behind it and helps visitors emotionally connect with Coversa’s work.
ABOUT US PAGE
Humanizing the Mission
The About Us page was designed to tell Coversa’s story with empathy and purpose — showing not just what the organization does, but why it exists.
I used this space to:
Highlight the founding story, mission, and evolution of Coversa
Explain how they support victims and collaborate with hospitals
Introduce SANE services and explain how forensic nurses play a role in healing
Include value statements that reinforce trust and credibility
This page helps all types of users — whether victims, supporters, or future nurses — understand the heart of the organization and the people behind it and helps visitors emotionally connect with Coversa’s work.
ABOUT US PAGE
Humanizing the Mission
The About Us page was designed to tell Coversa’s story with empathy and purpose — showing not just what the organization does, but why it exists.
I used this space to:
Highlight the founding story, mission, and evolution of Coversa
Explain how they support victims and collaborate with hospitals
Introduce SANE services and explain how forensic nurses play a role in healing
Include value statements that reinforce trust and credibility
This page helps all types of users — whether victims, supporters, or future nurses — understand the heart of the organization and the people behind it and helps visitors emotionally connect with Coversa’s work.
ABOUT US PAGE
Humanizing the Mission
The About Us page was designed to tell Coversa’s story with empathy and purpose — showing not just what the organization does, but why it exists.
I used this space to:
Highlight the founding story, mission, and evolution of Coversa
Explain how they support victims and collaborate with hospitals
Introduce SANE services and explain how forensic nurses play a role in healing
Include value statements that reinforce trust and credibility
This page helps all types of users — whether victims, supporters, or future nurses — understand the heart of the organization and the people behind it and helps visitors emotionally connect with Coversa’s work.
SANE PAGE
Clarifying SANE Services for Professionals and Survivors
The SANE (Sexual Assault Nurse Examiner) Services page was a key addition to educate and recruit medical professionals while providing clarity to victims about the care they can expect.
I designed this page to:
Explain what SANE services are and how they differ from traditional medical care
Highlight how to become a SANE nurse, with guidance on certifications and training opportunities
Showcase Coversa’s hospital partnerships and the broader impact of forensic nurses
Offer realistic expectations for victims about the assessment process in a compassionate, non-intimidating tone
SANE PAGE
Clarifying SANE Services for Professionals and Survivors
The SANE (Sexual Assault Nurse Examiner) Services page was a key addition to educate and recruit medical professionals while providing clarity to victims about the care they can expect.
I designed this page to:
Explain what SANE services are and how they differ from traditional medical care
Highlight how to become a SANE nurse, with guidance on certifications and training opportunities
Showcase Coversa’s hospital partnerships and the broader impact of forensic nurses
Offer realistic expectations for victims about the assessment process in a compassionate, non-intimidating tone
SANE PAGE
Clarifying SANE Services for Professionals and Survivors
The SANE (Sexual Assault Nurse Examiner) Services page was a key addition to educate and recruit medical professionals while providing clarity to victims about the care they can expect.
I designed this page to:
Explain what SANE services are and how they differ from traditional medical care
Highlight how to become a SANE nurse, with guidance on certifications and training opportunities
Showcase Coversa’s hospital partnerships and the broader impact of forensic nurses
Offer realistic expectations for victims about the assessment process in a compassionate, non-intimidating tone
A dedicated section also allows nurses to explore potential job openings, reflecting Coversa’s commitment to both advocacy and professional development.
This page strikes a balance between supporting victims through transparency and recruiting skilled professionals, serving both key audiences with clarity and intent.
A dedicated section also allows nurses to explore potential job openings, reflecting Coversa’s commitment to both advocacy and professional development.
This page strikes a balance between supporting victims through transparency and recruiting skilled professionals, serving both key audiences with clarity and intent.
A dedicated section also allows nurses to explore potential job openings, reflecting Coversa’s commitment to both advocacy and professional development.
This page strikes a balance between supporting victims through transparency and recruiting skilled professionals, serving both key audiences with clarity and intent.
AFTER AN ASSUALT PAGE
AFTER AN ASSUALT PAGE
SANE PAGE
Offering Clear, Trauma-Informed Guidance
Clarifying SANE Services for Professionals and Survivors
Understanding that this may be one of the most emotionally vulnerable moments for a user, I crafted the “After a Sexual Assault” page to provide clarity, reassurance, and actionable steps in a calm and empathetic tone.
Key design decisions:
Step-by-step guidance on what to do immediately after an assault, including medical, legal, and emotional support options
Language crafted to be non-judgmental and empowering, helping victims feel safe and informed
Emergency contact information placed prominently and persistently
An inspiring message from survivors to build emotional resilience and show that help is available
Clear information on how Coversa supports victims, including what to expect from forensic exams and how to access them
The SANE (Sexual Assault Nurse Examiner) Services page was a key addition to educate and recruit medical professionals while providing clarity to victims about the care they can expect.
I designed this page to:
Explain what SANE services are and how they differ from traditional medical care
Highlight how to become a SANE nurse, with guidance on certifications and training opportunities
Showcase Coversa’s hospital partnerships and the broader impact of forensic nurses
Offer realistic expectations for victims about the assessment process in a compassionate, non-intimidating tone
This page was designed not just as a resource, but as a lifeline—balancing emotional sensitivity with practical direction, helping victims feel supported from the very first interaction.
This page was designed not just as a resource, but as a lifeline—balancing emotional sensitivity with practical direction, helping victims feel supported from the very first interaction.
This page was designed not just as a resource, but as a lifeline—balancing emotional sensitivity with practical direction, helping victims feel supported from the very first interaction.
AFTER AN ASSUALT PAGE
Offering Clear, Trauma-Informed Guidance
Understanding that this may be one of the most emotionally vulnerable moments for a user, I crafted the “After a Sexual Assault” page to provide clarity, reassurance, and actionable steps in a calm and empathetic tone.
Key design decisions:
Step-by-step guidance on what to do immediately after an assault, including medical, legal, and emotional support options
Language crafted to be non-judgmental and empowering, helping victims feel safe and informed
Emergency contact information placed prominently and persistently
An inspiring message from survivors to build emotional resilience and show that help is available
Clear information on how Coversa supports victims, including what to expect from forensic exams and how to access them
This page was designed not just as a resource, but as a lifeline—balancing emotional sensitivity with practical direction, helping victims feel supported from the very first interaction.
SUPPORT AND CONTACT PAGE
SUPPORT AND CONTACT PAGE
Enhanced Contact Page for Easy Communication
Enhanced Contact Page for Easy Communication
Unlike typical nonprofits, Coversa doesn’t rely on volunteers—but donations and staff recruitment are vital. This page was crafted to:Provide information about becoming a SANE nurse or joining the organization
Clearly highlight donation opportunities with a strong, respectful CTA
Include placeholders for future job listings, per the founder’s vision
Reinforce the organization’s values, showing how support translates to real impact
Unlike typical nonprofits, Coversa doesn’t rely on volunteers—but donations and staff recruitment are vital. This page was crafted to:Provide information about becoming a SANE nurse or joining the organization
Clearly highlight donation opportunities with a strong, respectful CTA
Include placeholders for future job listings, per the founder’s vision
Reinforce the organization’s values, showing how support translates to real impact
SUPPORT AND CONTACT PAGE
Enhanced Contact Page for Easy Communication
Unlike typical nonprofits, Coversa doesn’t rely on volunteers—but donations and staff recruitment are vital. This page was crafted to:Provide information about becoming a SANE nurse or joining the organization
Clearly highlight donation opportunities with a strong, respectful CTA
Include placeholders for future job listings, per the founder’s vision
Reinforce the organization’s values, showing how support translates to real impact
SUPPORT AND CONTACT PAGE
Enhanced Contact Page for Easy Communication
Unlike typical nonprofits, Coversa doesn’t rely on volunteers—but donations and staff recruitment are vital. This page was crafted to:Provide information about becoming a SANE nurse or joining the organization
Clearly highlight donation opportunities with a strong, respectful CTA
Include placeholders for future job listings, per the founder’s vision
Reinforce the organization’s values, showing how support translates to real impact
AFTER AN ASSUALT PAGE
AFTER AN ASSUALT PAGE
Offering Clear, Trauma-Informed Guidance
Understanding that this may be one of the most emotionally vulnerable moments for a user, I crafted the “After a Sexual Assault” page to provide clarity, reassurance, and actionable steps in a calm and empathetic tone.
Key design decisions:
Step-by-step guidance on what to do immediately after an assault, including medical, legal, and emotional support options
Language crafted to be non-judgmental and empowering, helping victims feel safe and informed
Emergency contact information placed prominently and persistently
An inspiring message from survivors to build emotional resilience and show that help is available
Clear information on how Coversa supports victims, including what to expect from forensic exams and how to access them
This page was designed not just as a resource, but as a lifeline—balancing emotional sensitivity with practical direction, helping victims feel supported from the very first interaction.
Mobile-first, responsive design
Mobile-first, responsive design
Mobile-first, responsive design
The site was fully responsive across devices and implemented on WordPress. I designed and tested layouts that work smoothly on mobile to ensure accessibility for all users, regardless of device.
The site was fully responsive across devices and implemented on WordPress. I designed and tested layouts that work smoothly on mobile to ensure accessibility for all users, regardless of device.
The site was fully responsive across devices and implemented on WordPress. I designed and tested layouts that work smoothly on mobile to ensure accessibility for all users, regardless of device.
Mobile-first, responsive design
The site was fully responsive across devices and implemented on WordPress. I designed and tested layouts that work smoothly on mobile to ensure accessibility for all users, regardless of device.
Outcomes & Reflections
Outcomes & Reflections
Outcomes & Reflections
Though the site didn’t launch due to legal challenges, this project was still a powerful learning experience for me—both as a designer and as a human.
Before this, I hadn’t known that forensic nurses or organizations like Coversa existed. Learning about SANE services and how they support survivors opened my eyes, and it felt genuinely gratifying to contribute to a mission so rooted in care and dignity.
Though the site didn’t launch due to legal challenges, this project was still a powerful learning experience for me—both as a designer and as a human.
Before this, I hadn’t known that forensic nurses or organizations like Coversa existed. Learning about SANE services and how they support survivors opened my eyes, and it felt genuinely gratifying to contribute to a mission so rooted in care and dignity.
Though the site didn’t launch due to legal challenges, this project was still a powerful learning experience for me—both as a designer and as a human.
Before this, I hadn’t known that forensic nurses or organizations like Coversa existed. Learning about SANE services and how they support survivors opened my eyes, and it felt genuinely gratifying to contribute to a mission so rooted in care and dignity.
Outcomes & Reflections
Though the site didn’t launch due to legal challenges, this project was still a powerful learning experience for me—both as a designer and as a human.
Before this, I hadn’t known that forensic nurses or organizations like Coversa existed. Learning about SANE services and how they support survivors opened my eyes, and it felt genuinely gratifying to contribute to a mission so rooted in care and dignity.
©ramya bandaru
Coversa Website Redesign
Healthcare
Responsive Web
Non profit
WordPress
How designing a trauma-informed website helped rebuild community trust and support organizational relaunch
Role
UX Designer/ Web Designer
Year
2021
Team
CEO
My Impact
Created website from scratch