Under NDA
Creating a Unified Incentives System for Businesses
Creating a Unified Incentives System for Businesses
How rethinking incentives across the business lifecycle led to a unified, scalable system for driving customer engagement
How rethinking incentives across the business lifecycle led to a unified, scalable system for driving customer engagement
Complete Rebuilt
Complete Rebuilt
MVP
MVP
B2B
B2B
Complete Rebuilt
Complete Rebuilt
MVP
MVP
B2B
B2B
New Feature addition
MVP
Role
Role
Product Designer
Product Designer
UX /UI Designer
UX /UI Designer
Year
Year
2025
2025
Team
Team
CEO
CEO
1 FE and 1 BE Engineer
1 FE and 1 BE Engineer
My Impact
My Impact
End- End Design
End- End Design
Future Vision Development
Future Vision Development
Handling edge cases
Handling edge cases
The outdated rewards setup and lack of a coupon system directly impacted business success:
Businesses found the rewards setup and copy used confusing and inconsistent
Coupons - a feature which was requested by most businesses to run promotions was not existing before.
Lack of guidance caused friction
Problem
Why the Existing System Was Holding Businesses Back
These gaps led to incomplete setups, operational frustration and limited ability for businesses to attract and retain customers through targeted incentives.
Overview
Overview
With the complete platform redesign underway, I overhauled the outdated rewards system—a key business feature tied to customer purchases and loyalty. I redesigned the rewards setup to reduce confusion and technical friction, and introduced coupons as a new business tool for running promotions and customer incentives—all within a scalable, business-focused system.
With the complete platform redesign underway, I overhauled the outdated rewards system—a key business feature tied to customer purchases and loyalty. I redesigned the rewards setup to reduce confusion and technical friction, and introduced coupons as a new business tool for running promotions and customer incentives—all within a scalable, business-focused system.
Problem
Why the Existing System Was Holding Businesses Back
Why the Existing System Was Holding Businesses Back
The outdated rewards setup and lack of a coupon system directly impacted business success:
Businesses found the rewards setup and copy used is confusing and inconsistent.
Coupons - a feature which was requested by most businesses to run promotions was not existing before.
Lack of guidance caused friction.
The previous onboarding was creating barriers to business success and limiting platform growth. I needed to build a business onboarding flow that solved trust, identity, and usability issues . Since the older app is depreciated, this wasn’t a redesign—it was a complete rebuild.
The Research
The Research
Designing with Assumptions, Not Analytics
Designing with Assumptions, Not Analytics
We had no historical analytics for coupon creation, and existing rewards data highlighted friction points. I collaborated with stakeholders, audited similar platforms, and made key assumptions to guide the redesign:
We had no historical analytics for coupon creation, and existing rewards data highlighted friction points. I collaborated with stakeholders, audited similar platforms, and made key assumptions to guide the redesign:
[01]
Introduced different discount types through coupons and rewards to meet varied business goals.
[01]
Introduced different discount types through coupons and rewards to meet varied business goals.
[01]
Introduced different discount types through coupons and rewards to meet varied business goals.
[02]
Maintained familiar creation patterns across rewards and coupons to reduce setup friction.
[02]
Maintained familiar creation patterns across rewards and coupons to reduce setup friction.
[02]
Maintained familiar creation patterns across rewards and coupons to reduce setup friction.
[03]
Added visual previews and in-flow guidance to boost confidence and reduce errors.
[03]
Added visual previews and in-flow guidance to boost confidence and reduce errors.
[03]
Added visual previews and in-flow guidance to boost confidence and reduce errors.
[04]
Ensured quick dashboard access to both features for streamlined day-to-day management.
[04]
Ensured quick dashboard access to both features for streamlined day-to-day management.
[04]
Ensured quick dashboard access to both features for streamlined day-to-day management.
Key Business-Focused Decisions
Key Business-Focused Decisions
Separate tools, connected value
Separate tools, connected value
Solution: Driving Business Growth Through Flexible Incentives
Solution: Driving Business Growth Through Flexible Incentives
Solution: Driving Business Growth Through Flexible Incentives
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
The key connection - a fully completed stamp card converts into a coupon, which businesses can offer as part of their promotions. Beyond that, rewards and coupons have distinct creation and management flows, but intentionally follow similar patterns to reduce the learning curve and operational friction.
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
The key connection - a fully completed stamp card converts into a coupon, which businesses can offer as part of their promotions. Beyond that, rewards and coupons have distinct creation and management flows, but intentionally follow similar patterns to reduce the learning curve and operational friction.
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
Business Dashboard
Business Dashboard
Business Dashboard
Centralized Rewards & Coupon Management with Visual Clarity
Centralized Rewards & Coupon Management with Visual Clarity
Centralized Rewards & Coupon Management with Visual Clarity
I introduced a business dashboard that provides quick, intuitive access to the most important tools—including Rewards, Coupons, Posts and Ask. The new layout reduces friction, helping businesses take action faster and stay focused on growing their presence.
I introduced a business dashboard that provides quick, intuitive access to the most important tools—including Rewards, Coupons, Posts and Ask. The new layout reduces friction, helping businesses take action faster and stay focused on growing their presence.
I introduced a business dashboard that provides quick, intuitive access to the most important tools—including Rewards, Coupons, Posts and Ask. The new layout reduces friction, helping businesses take action faster and stay focused on growing their presence.
Visually grouped tools yet distinct, reducing confusion while keeping workflows accessible.
Consistent design patterns across tabs.
Clear, action-focused language simplifies navigation for busy business owners.
Simplified confirmation steps reduce errors and build confidence.
Visually grouped tools yet distinct, reducing confusion while keeping workflows accessible.
Consistent design patterns across tabs.
Clear, action-focused language simplifies navigation for busy business owners.
Simplified confirmation steps reduce errors and build confidence.
Visually grouped tools yet distinct, reducing confusion while keeping workflows accessible.
Consistent design patterns across tabs.
Clear, action-focused language simplifies navigation for busy business owners.
Simplified confirmation steps reduce errors and build confidence.
This central hub allows businesses to efficiently monitor, manage, and create incentives without context-switching.
This central hub allows businesses to efficiently monitor, manage, and create incentives without context-switching.
This central hub allows businesses to efficiently monitor, manage, and create incentives without context-switching.
ADDED FEATURE
ADDED FEATURE
ADDED FEATURE
ADDED FEATURE
Introducing coupons with familiar patterns
Introducing coupons with familiar patterns
Introducing coupons with familiar patterns
I designed the first-ever coupon creation system for the platform in direct response to business requests for more flexible, time-sensitive incentives. While the setup process mirrors rewards to reduce friction, coupons are intentionally more adaptable:
Once onboarding is complete, the business profile reflects the information provided during setup. I included public-facing page that customers will see — and business facing page which can be edited.
I designed the first-ever coupon creation system for the platform in direct response to business requests for more flexible, time-sensitive incentives. While the setup process mirrors rewards to reduce friction, coupons are intentionally more adaptable:
COUPON FLOW
COUPON FLOW
COUPON FLOW
COUPON FLOW
Designed for flexibility and familiarity
Contextual Guidance With Tool Tips
Designed for flexibility and familiarity
Businesses can set precise start and end dates down to the day, enabling short-term promotions or one-day offers
Clear validity options reduce setup errors and prevent unintentional coupon misuse
Familiar creation patterns from rewards setup minimize the learning curve
Businesses can set precise start and end dates down to the day, enabling short-term promotions or one-day offers
Clear validity options reduce setup errors and prevent unintentional coupon misuse
Familiar creation patterns from rewards setup minimize the learning curve
Businesses can set precise start and end dates down to the day, enabling short-term promotions or one-day offers
Clear validity options reduce setup errors and prevent unintentional coupon misuse
Familiar creation patterns from rewards setup minimize the learning curve
Coupons and Stamp cards
Coupons and Stamp cards
Coupons and Stamp cards
Contextual guidance with tool tips
Contextual Guidance With Tool Tips
I incorporated strategically placed tooltips and helper text that appear at the moment of need —keeping users focused without disrupting their flow.
I incorporated strategically placed tooltips and helper text that appear at the moment of need —keeping users focused without disrupting their flow.
Coupons and Stamp cards
Contextual Guidance With Tool Tips
I incorporated strategically placed tooltips and helper text that appear at the moment of need —keeping users focused without disrupting their flow.
LEARNINGS
LEARNINGS
LEARNINGS
Balancing Complexity & Usability
Balancing Complexity & Usability
Balancing Complexity & Usability
In a fast-paced startup, I learned that speed doesn’t have to mean sloppy design. A key challenge was keeping rewards and coupon flows consistent while meeting complex business and technical needs.
The rewards setup flow balances this well—it mirrors how businesses think about loyalty programs while staying simple and scalable. Close collaboration with engineers and defining assumptions early helped us move fast without compromising quality.
I tackled this by:
Creating reusable components for consistency
Working closely with engineering to balance feasibility and UX
Maintaining familiar patterns while adding new functionality
In a fast-paced startup, I learned that speed doesn’t have to mean sloppy design. A key challenge was keeping rewards and coupon flows consistent while meeting complex business and technical needs.
The rewards setup flow balances this well—it mirrors how businesses think about loyalty programs while staying simple and scalable. Close collaboration with engineers and defining assumptions early helped us move fast without compromising quality.
I tackled this by:
Creating reusable components for consistency
Working closely with engineering to balance feasibility and UX
Maintaining familiar patterns while adding new functionality
In a fast-paced startup, I learned that speed doesn’t have to mean sloppy design. A key challenge was keeping rewards and coupon flows consistent while meeting complex business and technical needs.
The rewards setup flow balances this well—it mirrors how businesses think about loyalty programs while staying simple and scalable. Close collaboration with engineers and defining assumptions early helped us move fast without compromising quality.
I tackled this by:
Creating reusable components for consistency
Working closely with engineering to balance feasibility and UX
Maintaining familiar patterns while adding new functionality
LEARNINGS
MVP Scope
With the complete platform redesign underway, I overhauled the outdated rewards system—a key business feature tied to customer purchases and loyalty. I redesigned the rewards setup to reduce confusion and technical friction, and introduced coupons as a new business tool for running promotions and customer incentives—all within a scalable, business-focused system.
The Hard Parts
The Hard Parts
The Hard Parts
We did not have analytics or usage data to guide decisions.
Changing priorities every week
Designing while dev work happened in parallel.
I had to create the design system while designing features in real time—balancing consistency, speed, and reuse without slowing down delivery
Since there was no dedicated QA team to test for bugs, errors, or weird user behaviors before launch, I had to design edge-case coverage into the UI itself.
We did not have analytics or usage data to guide decisions.
Changing priorities every week
Designing while dev work happened in parallel.
I had to create the design system while designing features in real time—balancing consistency, speed, and reuse without slowing down delivery
Since there was no dedicated QA team to test for bugs, errors, or weird user behaviors before launch, I had to design edge-case coverage into the UI itself.
We did not have analytics or usage data to guide decisions.
Changing priorities every week
Designing while dev work happened in parallel.
I had to create the design system while designing features in real time—balancing consistency, speed, and reuse without slowing down delivery
Since there was no dedicated QA team to test for bugs, errors, or weird user behaviors before launch, I had to design edge-case coverage into the UI itself.
Outcome Highlights
Outcome Highlights
Outcome Highlights
The redesigned system improved business experience, reduced technical overhead, and set the foundation for scalable incentive management:
The redesigned system improved business experience, reduced technical overhead, and set the foundation for scalable incentive management:
The redesigned system improved business experience, reduced technical overhead, and set the foundation for scalable incentive management:
Faster setup with guided choices and visual previews
Development team implemented coupons quickly with minimal code additions
Businesses could confidently manage rewards and coupons in one place
Faster setup with guided choices and visual previews
Development team implemented coupons quickly with minimal code additions
Businesses could confidently manage rewards and coupons in one place
Faster setup with guided choices and visual previews
Development team implemented coupons quickly with minimal code additions
Businesses could confidently manage rewards and coupons in one place
Under NDA
Creating a Unified Incentives System for Businesses
How rethinking incentives across the business lifecycle led to a unified, scalable system for driving customer engagement
B2B
B2B
Complete Rebuilt
Complete Rebuilt
MVP
MVP
MVP
MVP
Role
Product Designer
UX /UI Designer
Year
2025
Team
CEO
1 FE and 1 BE Engineer
My Impact
End- End Design
Future Vision Development
Handling edge cases