Under NDA
Under NDA
Creating a Unified Incentives System for Businesses
Creating a Unified Incentives System for Businesses
Creating a Unified Incentives System for Businesses
How rethinking incentives across the business lifecycle led to a unified, scalable system for driving customer engagement
Redesign
Redesign
New Feature addition
New Feature addition
B2B Tools
B2B Tools
New Feature addition
MVP
MVP
MVP
Redesign
Redesign
New Feature addition
New Feature addition
B2B Tools
B2B Tools
MVP
MVP
Redesign
Redesign
New Feature addition
New Feature addition
B2B Tools
B2B Tools
MVP
MVP
Role
Role
Role
Product Designer
Product Designer
Product Designer
UX Designer
UX Designer
UX Designer
Year
Year
Year
2025
2025
2025
Team
Team
Team
CEO
CEO
CEO
1 FE and 1 BE Engineer
1 FE and 1 BE Engineer
1 FE and 1 BE Engineer
My Impact
My Impact
My Impact
End- End Design
End- End Design
End- End Design
Future Vision Development
Future Vision Development
Future Vision Development
Handling edge cases
Handling edge cases
Handling edge cases
MVP scope
MVP scope
With the complete platform redesign underway, I overhauled the outdated rewards system—a key business feature tied to customer purchases and loyalty. I redesigned the rewards setup to reduce confusion and technical friction, and introduced coupons as a new business tool for running promotions and customer incentives—all within a scalable, business-focused system.
With the complete platform redesign underway, I overhauled the outdated rewards system—a key business feature tied to customer purchases and loyalty. I redesigned the rewards setup to reduce confusion and technical friction, and introduced coupons as a new business tool for running promotions and customer incentives—all within a scalable, business-focused system.
Problem
Why the Existing System Was Holding Businesses Back
Why the Existing System Was Holding Businesses Back
The outdated rewards setup and lack of a coupon system directly impacted business success:
Businesses found the rewards setup and copy used confusing and inconsistent
Coupons - a feature which was requested by most businesses to run promotions was not existing before.
Lack of guidance caused friction
The previous onboarding was creating barriers to business success and limiting platform growth. I needed to build a business onboarding flow that solved trust, identity, and usability issues . Since the older app is depreciated, this wasn’t a redesign—it was a complete rebuild.
The outdated rewards setup and lack of a coupon system directly impacted business success:
Businesses found the rewards setup and copy used confusing and inconsistent
Coupons - a feature which was requested by most businesses to run promotions was not existing before.
Lack of guidance caused friction
Problem
Why the Existing System Was Holding Businesses Back
These gaps led to incomplete setups, operational frustration and limited ability for businesses to attract and retain customers through targeted incentives.
The Research
The Research
Designing with Assumptions, Not Analytics
Designing with Assumptions, Not Analytics
Designing with Assumptions, Not Analytics
We had no historical analytics for coupon creation, and existing rewards data highlighted friction points. I collaborated with stakeholders, audited similar platforms, and made key assumptions to guide the redesign:
We had no historical analytics for coupon creation, and existing rewards data highlighted friction points. I collaborated with stakeholders, audited similar platforms, and made key assumptions to guide the redesign:
We had no historical analytics for coupon creation, and existing rewards data highlighted friction points. I collaborated with stakeholders, audited similar platforms, and made key assumptions to guide the redesign:
Separate tools, connected value.
Separate tools, connected value.
Driving Business Growth Through Flexible Incentives
Driving Business Growth Through Flexible Incentives
Driving Business Growth Through Flexible Incentives
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
The key connection: a fully completed stamp card converts into a coupon, which businesses can offer as part of their promotions. Beyond that, rewards and coupons have distinct creation and management flows, but intentionally follow similar patterns to reduce the learning curve and operational friction.
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
The key connection: a fully completed stamp card converts into a coupon, which businesses can offer as part of their promotions. Beyond that, rewards and coupons have distinct creation and management flows, but intentionally follow similar patterns to reduce the learning curve and operational friction.
My approach focused on improving how businesses attract and retain customers by offering more flexible, accessible incentive tools. Rewards and coupons address different business needs but work together to support overall growth.
In response to business feedback, I introduced multiple discount types through the coupon system, giving businesses more control over how they promote offers, drive purchases, and increase customer loyalty.
The key connection: a fully completed stamp card converts into a coupon, which businesses can offer as part of their promotions. Beyond that, rewards and coupons have distinct creation and management flows, but intentionally follow similar patterns to reduce the learning curve and operational friction.
Introduced different types of discounts with an aim to improve Customer acquisition and retention
Introduced different types of discounts with an aim to improve customer acquisition and retention
Introduced different types of discounts with an aim to improve Customer acquisition and retention
Key Business-Focused Decisions
Key Business-Focused Decisions
Key Business-Focused Decisions
1
Introduced different discount types through coupons and rewardsto meet varied business goals
1
Introduced different discount types through coupons and rewardsto meet varied business goals
1
Introduced different discount types through coupons and rewardsto meet varied business goals
2
Maintained familiar creation patterns across rewards and coupons to reduce setup friction
2
Maintained familiar creation patterns across rewards and coupons to reduce setup friction
2
Maintained familiar creation patterns across rewards and coupons to reduce setup friction
3
Added visual previews and in-flow guidance to boost confidence and reduce errors
3
Added visual previews and in-flow guidance to boost confidence and reduce errors
3
Added visual previews and in-flow guidance to boost confidence and reduce errors
4
Ensured quick dashboard access to both features for streamlined day-to-day management
4
Ensured quick dashboard access to both features for streamlined day-to-day management
4
Ensured quick dashboard access to both features for streamlined day-to-day management
Business Dashboard
Business Dashboard
Business Dashboard
Centralized Rewards & Coupon Management with Visual Clarity
Centralized Rewards & Coupon Management with Visual Clarity
Centralized Rewards & Coupon Management with Visual Clarity
I introduced a business dashboard that provides quick, intuitive access to the most important tools—including Rewards, Coupons, Posts and Ask. The new layout reduces friction, helping businesses take action faster and stay focused on growing their presence.
I introduced a business dashboard that provides quick, intuitive access to the most important tools—including Rewards, Coupons, Posts and Ask. The new layout reduces friction, helping businesses take action faster and stay focused on growing their presence.
I introduced a business dashboard that provides quick, intuitive access to the most important tools—including Rewards, Coupons, Posts and Ask. The new layout reduces friction, helping businesses take action faster and stay focused on growing their presence.
Visually grouped tools yet distinct, reducing confusion while keeping workflows accessible
Consistent design patterns across tabs
Clear, action-focused language simplifies navigation for busy business owners
Simplified confirmation steps reduce errors and build confidence
Visually grouped tools yet distinct, reducing confusion while keeping workflows accessible
Consistent design patterns across tabs
Clear, action-focused language simplifies navigation for busy business owners
Simplified confirmation steps reduce errors and build confidence
Visually grouped tools yet distinct, reducing confusion while keeping workflows accessible
Consistent design patterns across tabs
Clear, action-focused language simplifies navigation for busy business owners
Simplified confirmation steps reduce errors and build confidence
This central hub allows businesses to efficiently monitor, manage, and create incentives without context-switching
This central hub allows businesses to efficiently monitor, manage, and create incentives without context-switching
This central hub allows businesses to efficiently monitor, manage, and create incentives without context-switching
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
Streamlined Rewards Setup
Streamlined Rewards Setup
Streamlined Rewards Setup
I restructured the rewards flow into clear, digestible steps that align with how businesses naturally think about customer incentives. The structure reflects loyalty program best practices while giving businesses control over key decisions:
I restructured the rewards flow into clear, digestible steps that align with how businesses naturally think about customer incentives. The structure reflects loyalty program best practices while giving businesses control over key decisions:
I restructured the rewards flow into clear, digestible steps that align with how businesses naturally think about customer incentives. The structure reflects loyalty program best practices while giving businesses control over key decisions:
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
Stamp Card Selection
Stamp Card Selection
Stamp Card Selection
Businesses select the stamp card format upfront, aligning with familiar loyalty models and reducing setup confusion
Businesses select the stamp card format upfront, aligning with familiar loyalty models and reducing setup confusion
Businesses select the stamp card format upfront, aligning with familiar loyalty models and reducing setup confusion
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
Spend Amount & Expiry Setup
Spend Amount & Expiry Setup
Spend Amount & Expiry Setup
They define spend thresholds and coupon expiry, giving control over both customer effort and promotion timing—key to balancing engagement and business margins
They define spend thresholds and coupon expiry, giving control over both customer effort and promotion timing—key to balancing engagement and business margins
They define spend thresholds and coupon expiry, giving control over both customer effort and promotion timing—key to balancing engagement and business margins
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
STAMPCARD REWARDS FLOW
Reward Finalization & Preview
Reward Finalization & Preview
Reward Finalization & Preview
The final reward is confirmed with a preview, building confidence and ensuring customers clearly understand the offer.
The final reward is confirmed with a preview, building confidence and ensuring customers clearly understand the offer.
The final reward is confirmed with a preview, building confidence and ensuring customers clearly understand the offer.
ADDED FEATURE
ADDED FEATURE
ADDED FEATURE
Introducing coupons with familiar patterns
Introducing coupons with familiar patterns
Introducing coupons with familiar patterns
I designed the first-ever coupon creation system for the platform in direct response to business requests for more flexible, time-sensitive incentives. While the setup process mirrors rewards to reduce friction, coupons are intentionally more adaptable:
Once onboarding is complete, the business profile reflects the information provided during setup. I included public-facing page that customers will see — and business facing page which can be edited.
I designed the first-ever coupon creation system for the platform in direct response to business requests for more flexible, time-sensitive incentives. While the setup process mirrors rewards to reduce friction, coupons are intentionally more adaptable:
COUPON FLOW
COUPON FLOW
COUPON FLOW
Designed for flexibility and familiarity
Contextual Guidance With Tool Tips
Designed for flexibility and familiarity
Businesses can set precise start and end dates down to the day, enabling short-term promotions or one-day offers
Clear validity options reduce setup errors and prevent unintentional coupon misuse
Familiar creation patterns from rewards setup minimize the learning curve
Businesses can set precise start and end dates down to the day, enabling short-term promotions or one-day offers
Clear validity options reduce setup errors and prevent unintentional coupon misuse
Familiar creation patterns from rewards setup minimize the learning curve
Businesses can set precise start and end dates down to the day, enabling short-term promotions or one-day offers
Clear validity options reduce setup errors and prevent unintentional coupon misuse
Familiar creation patterns from rewards setup minimize the learning curve
COUPON FLOW
COUPON FLOW
COUPON FLOW
Full Coupon Lifecycle Management
Full Coupon Lifecycle Management
Full Coupon Lifecycle Management
Beyond flexible creation, I introduced clear lifecycle visibility for all coupons to help businesses easily monitor, manage and to track Active, Upcoming, Expired, and Disabled coupons in one place
Beyond flexible creation, I introduced clear lifecycle visibility for all coupons to help businesses easily monitor, manage and to track Active, Upcoming, Expired, and Disabled coupons in one place
Beyond flexible creation, I introduced clear lifecycle visibility for all coupons to help businesses easily monitor, manage and to track Active, Upcoming, Expired, and Disabled coupons in one place
LEARNINGS
LEARNINGS
LEARNINGS
Balancing Complexity & Usability
Balancing Complexity & Usability
Balancing Complexity & Usability
In a fast-paced startup, I learned that speed doesn’t have to mean sloppy design. A key challenge was keeping rewards and coupon flows consistent while meeting complex business and technical needs.
The rewards setup flow balances this well—it mirrors how businesses think about loyalty programs while staying simple and scalable. Close collaboration with engineers and defining assumptions early helped us move fast without compromising quality.
I tackled this by:
Creating reusable components for consistency
Working closely with engineering to balance feasibility and UX
Maintaining familiar patterns while adding new functionality
In a fast-paced startup, I learned that speed doesn’t have to mean sloppy design. A key challenge was keeping rewards and coupon flows consistent while meeting complex business and technical needs.
The rewards setup flow balances this well—it mirrors how businesses think about loyalty programs while staying simple and scalable. Close collaboration with engineers and defining assumptions early helped us move fast without compromising quality.
I tackled this by:
Creating reusable components for consistency
Working closely with engineering to balance feasibility and UX
Maintaining familiar patterns while adding new functionality
In a fast-paced startup, I learned that speed doesn’t have to mean sloppy design. A key challenge was keeping rewards and coupon flows consistent while meeting complex business and technical needs.
The rewards setup flow balances this well—it mirrors how businesses think about loyalty programs while staying simple and scalable. Close collaboration with engineers and defining assumptions early helped us move fast without compromising quality.
I tackled this by:
Creating reusable components for consistency
Working closely with engineering to balance feasibility and UX
Maintaining familiar patterns while adding new functionality
LEARNINGS
MVP Scope
With the complete platform redesign underway, I overhauled the outdated rewards system—a key business feature tied to customer purchases and loyalty. I redesigned the rewards setup to reduce confusion and technical friction, and introduced coupons as a new business tool for running promotions and customer incentives—all within a scalable, business-focused system.
The Hard Parts
The Hard Parts
The Hard Parts
We did not have analytics or usage data to guide decisions.
Changing priorities every week
Designing while dev work happened in parallel.
I had to create the design system while designing features in real time—balancing consistency, speed, and reuse without slowing down delivery
Since there was no dedicated QA team to test for bugs, errors, or weird user behaviors before launch, I had to design edge-case coverage into the UI itself.
We did not have analytics or usage data to guide decisions.
Changing priorities every week
Designing while dev work happened in parallel.
I had to create the design system while designing features in real time—balancing consistency, speed, and reuse without slowing down delivery
Since there was no dedicated QA team to test for bugs, errors, or weird user behaviors before launch, I had to design edge-case coverage into the UI itself.
We did not have analytics or usage data to guide decisions.
Changing priorities every week
Designing while dev work happened in parallel.
I had to create the design system while designing features in real time—balancing consistency, speed, and reuse without slowing down delivery
Since there was no dedicated QA team to test for bugs, errors, or weird user behaviors before launch, I had to design edge-case coverage into the UI itself.
Outcome Highlights
Outcome Highlights
Outcome Highlights
The redesigned system improved business experience, reduced technical overhead, and set the foundation for scalable incentive management:
The redesigned system improved business experience, reduced technical overhead, and set the foundation for scalable incentive management:
The redesigned system improved business experience, reduced technical overhead, and set the foundation for scalable incentive management:
Faster setup with guided choices and visual previews
Development team implemented coupons quickly with minimal code additions
Businesses could confidently manage rewards and coupons in one place
Faster setup with guided choices and visual previews
Development team implemented coupons quickly with minimal code additions
Businesses could confidently manage rewards and coupons in one place
Faster setup with guided choices and visual previews
Development team implemented coupons quickly with minimal code additions
Businesses could confidently manage rewards and coupons in one place