Bandar and Bhaaloo Website Redesign
How rebranding and redesigning a nonprofit website made it easier for supporters to engage, contribute, and connect.
E-commerce
Redesign
Rebranding
Non profit
E-commerce
E-commerce
Redesign
Redesign
Rebranding
Rebranding
Non profit
Non profit
Bandar and Bhaaloo Website Redesign
How rebranding and redesigning a nonprofit website made it easier for supporters to engage, contribute, and connect.
E-commerce
Redesign
Rebranding
Non profit
E-commerce
Redesign
Rebranding
Non profit
Role
Role
UX Designer/
Web Designer
UX Designer/Web Designer
UX Designer/ Web Designer
Year
Year
2021
2021
2021
Team
Team
CEO
CEO
CEO
My Impact
My Impact
Complete redesign
Complete redesign
Complete redesign
Re Branding
Re Branding
Re Branding
Overview
Overview
Overview
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
Overview
Bandar and Bhaaloo is a non-profit whose mission is to provide funding for the secondary education of girls in India. Its business model is to generate funds through the sale of one-of-a-kind stuffed animals, made of donated Indian saris and sewn by volunteers.
My Role & My Approach
As the solo designer, I was responsible for end-to-end process— handling everything from research and strategy to design and final launch and rebranding.
1
Understand the Mission
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
1
Understand the Mission
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
1
Understand the Mission
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
1
Understand the Mission
Aligned with the client on goals, audience, and challenges to ensure the website reflects their impact story.
2
Research & Structure
Reviewed similar non-profit sites and simplified the site architecture to focus on clarity and trust.
2
Research & Structure
Reviewed similar non-profit sites and simplified the site architecture to focus on clarity and trust.
2
Research & Structure
Reviewed similar non-profit sites and simplified the site architecture to focus on clarity and trust.
2
Research & Structure
Reviewed similar non-profit sites and simplified the site architecture to focus on clarity and trust.
3
Design & Brand
Explored layouts and created a warm, approachable visual identity that complements the handmade product story.
3
Design & Brand
Explored layouts and created a warm, approachable visual identity that complements the handmade product story.
3
Design & Brand
Explored layouts and created a warm, approachable visual identity that complements the handmade product story.
3
Design & Brand
Explored layouts and created a warm, approachable visual identity that complements the handmade product story.
4
Build & Launch
Developed a responsive, easy-to-manage site using GoDaddy tools and prepared handoff materials for long-term client use.
4
Build & Launch
Developed a responsive, easy-to-manage site using GoDaddy tools and prepared handoff materials for long-term client use.
4
Build & Launch
Developed a responsive, easy-to-manage site using GoDaddy tools and prepared handoff materials for long-term client use.
4
Build & Launch
Developed a responsive, easy-to-manage site using GoDaddy tools and prepared handoff materials for long-term client use.
My Role & My Approach
My Role & My Approach
My Role & My Approach
As the solo designer, I led the entire website process end-to-end — handling everything from research and strategy to design, development, and final launch.
PROBLEM
My Role & My Approach
As the solo designer, I led the entire website process end-to-end — handling everything from research and strategy to design, development, and final launch.
PROBLEM
PROBLEM
PROBLEM
The existing website has design limitations which are impacting sales.
The existing website has design limitations which are impacting sales.
The existing website has design limitations which are impacting sales.
The content architecture of the previous design prevented donors from completing their donations leading to a decline in donations and sales. I reached the client through the Taproot foundation we met and talked.
The content architecture of the previous design prevented donors from completing their donations leading to a decline in donations and sales. I reached the client through the Taproot foundation we met and talked.
The content architecture of the previous design prevented donors from completing their donations leading to a decline in donations and sales. I reached the client through the Taproot foundation we met and talked.
Because it is a 501(c)(3) organization, donations are vital, and the existing website lacks a donation page. The blog and store are both on the homepage causing the page to be crowded with content. The landing page of the website shows all the products from the store instead of introducing the organization to the users who might visit the page for the first time.The website's lack of visual organization increases consumers' cognitive burden.
Because it is a 501(c)(3) organization, donations are vital, and the existing website lacks a donation page. The blog and store are both on the homepage causing the page to be crowded with content. The landing page of the website shows all the products from the store instead of introducing the organization to the users who might visit the page for the first time.The website's lack of visual organization increases consumers' cognitive burden.
Because it is a 501(c)(3) organization, donations are vital, and the existing website lacks a donation page. The blog and store are both on the homepage causing the page to be crowded with content. The landing page of the website shows all the products from the store instead of introducing the organization to the users who might visit the page for the first time.The website's lack of visual organization increases consumers' cognitive burden.
PROBLEM
The existing website has design limitations which are impacting sales.
The content architecture of the previous design prevented donors from completing their donations leading to a decline in donations and sales. I reached the client through the Taproot foundation we met and talked.
Because it is a 501(c)(3) organization, donations are vital, and the existing website lacks a donation page. The blog and store are both on the homepage causing the page to be crowded with content. The landing page of the website shows all the products from the store instead of introducing the organization to the users who might visit the page for the first time.The website's lack of visual organization increases consumers' cognitive burden.
THE SOLUTION
A complete rebranding of the website to raise the organization's profile, mission, impact on the community, attract volunteers, and donations.
LANDING PAGE
LANDING PAGE
LANDING PAGE
LANDING PAGE
Improved the content to be more easily scan
Improved the content to be more easily scan
Improved the content to be more easily scan
The home page was designed in a way to have a narrative to tell and should address the following questions: Who we are, what we do, student stories, and donation options. Each section maintains visual distinctiveness while contributing to a cohesive whole, creating a coherent layout that guides visitors through the organization's story and purpose.
The home page was designed in a way to have a narrative to tell and should address the following questions: Who we are, what we do, student stories, and donation options. Each section maintains visual distinctiveness while contributing to a cohesive whole, creating a coherent layout that guides visitors through the organization's story and purpose.
The home page was designed in a way to have a narrative to tell and should address the following questions: Who we are, what we do, student stories, and donation options. Each section maintains visual distinctiveness while contributing to a cohesive whole, creating a coherent layout that guides visitors through the organization's story and purpose.
THE SOLUTION
A complete rebranding of the website to raise the organization's profile, mission, impact on the community, attract volunteers, and donations.
ABOUT US
ABOUT US
ABOUT US
Added an about page to build trust for visitors
Added an about page to build trust for visitors
Added an about page to build trust for visitors
I added the team members page which was not existing before to give a sense of the team who is behind this company and also included the volunteers since without them that organization would not have existed.
I added the team members page which was not existing before to give a sense of the team who is behind this company and also included the volunteers since without them that organization would not have existed.
I added the team members page which was not existing before to give a sense of the team who is behind this company and also included the volunteers since without them that organization would not have existed.
ABOUT US
Added an about page to build trust for visitors
I added the team members page which was not existing before to give a sense of the team who is behind this company and also included the volunteers since without them that organization would not have existed.
BLOG PAGE
BLOG PAGE
BLOG PAGE
Tidying Up the Blog to Tell a Better Story
Tidying Up the Blog to Tell a Better Story
Tidying Up the Blog to Tell a Better Story
Since blogs are great at telling everyday stories of what the organization is doing and its thoughts, it is important to have a clear view of it.
Since blogs are great at telling everyday stories of what the organization is doing and its thoughts, it is important to have a clear view of it.
Since blogs are great at telling everyday stories of what the organization is doing and its thoughts, it is important to have a clear view of it.
BLOG PAGE
Tidying Up the Blog to Tell a Better Story
Since blogs are great at telling everyday stories of what the organization is doing and its thoughts, it is important to have a clear view of it.
STORE PAGE
STORE PAGE
STORE PAGE
STORE PAGE
Storefront for Good: Where Sales Become Support
Storefront for Good: Where Sales Become Support
Storefront for Good: Where Sales Become Support
The organization offers handmade toys sewn by volunteers, with proceeds from their sale serving as a form of donation.
The organization offers handmade toys sewn by volunteers, with proceeds from their sale serving as a form of donation.
The organization offers handmade toys sewn by volunteers, with proceeds from their sale serving as a form of donation.
DONATE PAGE
Introducing a Donation Page to Boost Contributions
I included a page for the donation which is crucial for a nonprofit organization and which was missing earlier. Showing ways donors can contribute to the organization.
DONATE PAGE
Introducing a Donation Page to Boost Contributions
I included a page for the donation which is crucial for a nonprofit organization and which was missing earlier. Showing ways donors can contribute to the organization.
CONTACT PAGE
CONTACT PAGE
CONTACT PAGE
CONTACT PAGE
Enhanced Contact Page for Easy Communication
Enhanced Contact Page for Easy Communication
Enhanced Contact Page for Easy Communication
The updated contact page makes it simple for visitors to get in touch with the organization, featuring a user-friendly contact form and integrated directions for easy navigation.
The updated contact page makes it simple for visitors to get in touch with the organization, featuring a user-friendly contact form and integrated directions for easy navigation.
The updated contact page makes it simple for visitors to get in touch with the organization, featuring a user-friendly contact form and integrated directions for easy navigation.
RESULT
DONATE PAGE
DONATE PAGE
RESULT
Growth After Launch
Introducing a Donation Page to Boost Contributions
Introducing a Donation Page to Boost Contributions
The website launch led to a noticeable increase in both sales and visitor traffic within the first few months.
I included a page for the donation which is crucial for a nonprofit organization and which was missing earlier. Showing ways donors can contribute to the organization.
I included a page for the donation which is crucial for a nonprofit organization and which was missing earlier. Showing ways donors can contribute to the organization.
RESULT
RESULT
Growth After Launch
The website launch led to a noticeable increase in both sales and visitor traffic within the first few months.
RESULT
RESULT
Growth After Launch
The website launch led to a noticeable increase in both sales and visitor traffic within the first few months.
CHALLENGES & LEARNINGS
CHALLENGES & LEARNINGS
Limitations of the Platform
Limitations of the Platform
I designed the project in Figma and built it using GoDaddy’s platform, which, while functional for basic layouts, had limitations in visual customization. This restricted my ability to showcase variations in button states and other interactive elements.
First ever UX project
First ever UX project
This project was a valuable learning experience — from collaborating with a nonprofit, to communicating ideas, embracing feedback, and continuously improving the work. I’m especially grateful to the organization’s founder for the trust, creative freedom, and support throughout the process. Seeing the website contribute to increased revenue and traffic was incredibly rewarding and made the entire journey truly fulfilling.
CHALLENGES & LEARNINGS
Limitations of the Platform
I designed the project in Figma and built it using GoDaddy’s platform, which, while functional for basic layouts, had limitations in visual customization. This restricted my ability to showcase variations in button states and other interactive elements.
First ever UX project
This project was a valuable learning experience — from collaborating with a nonprofit, to communicating ideas, embracing feedback, and continuously improving the work. I’m especially grateful to the organization’s founder for the trust, creative freedom, and support throughout the process. Seeing the website contribute to increased revenue and traffic was incredibly rewarding and made the entire journey truly fulfilling.
CHALLENGES & LEARNINGS
Limitations of the Platform
I designed the project in Figma and built it using GoDaddy’s platform, which, while functional for basic layouts, had limitations in visual customization. This restricted my ability to showcase variations in button states and other interactive elements.
First ever UX project
This project was a valuable learning experience — from collaborating with a nonprofit, to communicating ideas, embracing feedback, and continuously improving the work. I’m especially grateful to the organization’s founder for the trust, creative freedom, and support throughout the process. Seeing the website contribute to increased revenue and traffic was incredibly rewarding and made the entire journey truly fulfilling.
"Ramya was responsible for a complete revamp and relaunch of the Bandar and Bhaaloo website. We especially needed to refocus our brand, and she had excellent suggestions on messaging and layout. Her technical knowledge is superb; whenever she encountered a glitch with the platform, she patiently and expertly resolved the issue. She reworked all aspects of the site, simplifying, reordering and creating content to be more visually impactful.
"Ramya was responsible for a complete revamp and relaunch of the Bandar and Bhaaloo website. We especially needed to refocus our brand, and she had excellent suggestions on messaging and layout. Her technical knowledge is superb; whenever she encountered a glitch with the platform, she patiently and expertly resolved the issue. She reworked all aspects of the site, simplifying, reordering and creating content to be more visually impactful.
"Ramya was responsible for a complete revamp and relaunch of the Bandar and Bhaaloo website. We especially needed to refocus our brand, and she had excellent suggestions on messaging and layout. Her technical knowledge is superb; whenever she encountered a glitch with the platform, she patiently and expertly resolved the issue. She reworked all aspects of the site, simplifying, reordering and creating content to be more visually impactful.
Deborah Hecker
Deborah Hecker
Deborah Hecker
Founder & CEO
©ramya bandaru
Bandar and Bhaaloo Website Redesign
How rebranding and redesigning a nonprofit website made it easier for supporters to engage, contribute, and connect.
E-commerce
Redesign
Rebranding
Non profit
Non profit
Role
UX Designer/ Web Designer
Year
2021
Team
CEO
My Impact
Complete redesign
Re Branding